About Us

Story of the perfect cup of tea


From The Freshest Pluck To The Tastiest Cup

About Sugandh Tea Group

Sugandh group began its journey in 1994 with the sole motive of delivering high quality teas and value for money to tea lovers. Combining unique flavours, local tastes, and family traditions, Sugandh transcends beyond tea. Rather, it is a tradition, an experience and a testament to India’s vast cultural plurality.

Sugandh has bench-marked a rich and successful experience in the field of tea production, blending and distribution. It aims at delivering the best quality aromatic teas at best prices to capacitate every individual to savour the tastiest teas consistent in high quality. All these years, our philosophy has remained unchanged.

Sugandh has its regional and sales offices in Delhi, West Bengal, Punjab, Haryana, Uttar Pradesh and Rajasthan with its products being available at more than 1,00,000 retail outlets in India.


Why Us

Master Tea Tasters – Sugandh has an experienced team of tea tasters, proficient at the art of tasting and blending for over 30 years.

High Quality – Sugandh has an unwavering focus on production and quality. It is an ISO 22000:2005 certified brand.

Right prices – Sugandh offers great value for money in each segment of tea.

Freshest leaves – The inventory cycle of Sugandh is just one and a half months, approximately half of that prevailing in the market ensuring Freshness at its best

Automated Processes – Sugandh’s facilities are state of the art, fully automated and equipped with the latest technologies


Quality Control

The word Sugandh interprets ‘Aroma’. Sugandh’s quality team aims at delivering the tastiest aromatic teas to soothe your soul and help you rejuvenate your mind and body. Quality is maintained throughout all parameters of tea quality, packaging materials and shop floor processes and the FSMS is ISO 22000:2005 and HACCP certified.

From maintaining the hygiene of plucked leaves to the cup you savour, the quality control wing takes care of it all. It is driven by the motive to maintain high standards and consistent quality and the group consistently strives to break through its own quality standards.

Sugandh’s exceptional quality products are the major force behind the tremendous growth achieved by the company and the group attributes its success to the whole team and most of all to its satisfied customers.

Meet the founder

Mr. Ravinder Goel

Our Founder and Managing Director, Mr. Ravinder Goel, holds a rich experience of
over 35 years in the Tea Industry. Rising from humble beginnings, he founded
Sugandh Tea in 1994 and with his foresight and determination, he has been
instrumental in making Sugandh a prominent name in the Industry.
Mr. Goel has held prestigious positions in various regional and national level
organizations. He serves as the Vice Chairman of ‘Federation of All India Tea
Traders Association’ (FAITTA) and President of Delhi Tea Packers’ Association.

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